Grupa RB – a renowned design studio with many years of experience joins forces with the nationwide network of Well Fitness gyms and fitness clubs to jointly create unique spaces for sports and healthy lifestyle enthusiasts.
The main objective of the cooperation was to create an architectural standard in which the space branding will be consistent with the brand identity, and the interior design of the club chain will not only delight with its aesthetics, but above all, engage and inspire positive changes and regular physical activity.
#BeWelcome – Reflecting the character of the brand.
When designing the interior architectural standard for the Well Fitness chain of gyms and fitness clubs, RB Group’s priority was to capture the character of the brand. The spaces designed in the new standard, reflect the values of Well Fitness – whose mission is to promote physical activity and create a supportive community to build healthy habits. At Well Fitness clubs, everyone is welcome, regardless of gender, age, fitness level or workout experience. The interiors of Well Fitness clubs are not just places to exercise, but spaces that inspire positive change, take up physical activity and take care of one’s health.
#BeYourself #BeWell – A space accessible to all.
The new architectural standard provides functional design solutions and aesthetic details that complement the space and work together to create a welcoming atmosphere conducive to achieving workout goals. Everyone will feel at ease, confident and comfortable in the new interiors of Well Fitness clubs #BeYourself #BeWell.
#BewithUs – Building community.
Well Fitness clubs are not just places to exercise and workout. One of the brand’s main goals is to build a community that supports each other in the pursuit of healthy habits. That’s why the architectural standard for the interiors, created by design studio RB Group, reflects the brand’s #BewithUs spirit and focuses on building relationships and interaction among club members.
Functionality combined with aesthetics
Gym and fitness club spaces should not only meet aesthetic requirements, but most importantly be functional and user-friendly. In the new design standard of the Well Fitness brand, ergonomics tailored to the needs of the audience has been particularly taken into account. The optimal arrangement of workout spaces and the location of rest areas and social areas are to ensure maximum comfort, ergonomics and, consequently, the efficiency of workouts.
“When designing the new architectural standard of interiors for the Well Fitness club and gym chain, we combined practicality with aesthetics, creating a harmonious space that pleases both the eye and the senses. Appropriately selected and adjusted lighting creates optimal conditions for exercise, and promotes relaxation and recovery. The dynamic color scheme, diverse materials and friendly style of interior design of Well Fitness clubs reflect the character of the brand and create an atmosphere that stimulates physical activity and positive changes” – says Ewa Szpotowicz, Project Manager | Architect at the Grupa RB design office.
Original graphics emphasizing physical activity
Grupa RB pays special attention to the individuality and uniqueness of interior design projects. The design office’s approach is based not only on the professionalism and skills of the architects, but also on their creativity and passion, which allows the projects to be enriched with unique artistic elements.
“In collaboration with Well Fitness, we designed original graphics that perfectly reflect the spirit of the brand, complement the space and carry the important message: the body must be first and foremost healthy and fit. The irregular shapes of the silhouettes reflect diversity and show that the health of the body is not tied to one ideal pattern – #BeEnough” says the author of the graphics Aleksandra Dowolska – Designer | Architect at Grupa RB.
The author’s graphics, adorning the interiors of the new Well Fitness club, serve not only an aesthetic function, but also a psychosocial one and are part of the visual identity. Their purpose is to build acceptance and a positive attitude towards one’s own body.
The new architectural standard for interiors created by the Grupa RB design studio for the Well Fitness gym and fitness club chain not only meets the highest practical and functional criteria, but also serves as a source of motivation for the entire brand community. The spaces created inspire change and identification with #befit, having a real impact on the well-being and health of users and encouraging them to be active and identify with the Well Fitness philosophy.
