Original graphics
In collaboration with Well Fitness, we designed original graphics that perfectly capture the spirit of the brand, complement the space and carry the important message “a perfect body is first and foremost healthy and fit.” The irregular shapes of the silhouettes reflect diversity and show that the health of the body is not tied to one ideal pattern – #BeEnough.
The original graphics adorning the interiors of the new Well Fitness club serve not only an aesthetic function, but also a psychosocial one. Their goal is to build acceptance and a positive attitude toward one’s own body.
